Opportunity Information: Apply for DOS PAS MBA FY24 APS 01

The U.S. Embassy Eswatini Public Diplomacy Section Annual Program Statement (Funding Opportunity Number: DOS PAS MBA FY24 APS 01) is a discretionary grant opportunity from the U.S. Mission to Eswatini designed to support small-to-mid scale public diplomacy programs that deepen cultural ties between the United States and Eswatini. The embassy is looking for proposals that use cultural and exchange-based programming to highlight shared values, encourage mutual understanding, and strengthen bilateral cooperation. A central requirement is that every project must include a clear American element, meaning the program should connect in a meaningful way to U.S. culture, U.S. expertise, or U.S.-based organizations or institutions. This American component is not meant to be symbolic; it should be integrated into the project in a way that helps participants better understand U.S. policies and perspectives within the relevant topic area.

The opportunity is framed broadly to encourage a wide range of creative, community-facing ideas, but it also provides concrete examples of what the Public Diplomacy Small Grants Program typically supports. Examples include academic and professional lectures, seminars, and speaker series that bring in American experts or incorporate U.S. scholarship and professional practice; artistic and cultural workshops, joint performances, and exhibitions that foster collaboration between American and Emaswati artists or institutions; cultural heritage conservation and preservation initiatives that share technical knowledge or best practices connected to American institutions or specialists; and professional or academic exchange-style programs that build skills, networks, and long-term collaboration. The announcement also explicitly encourages proposals developed by alumni of U.S.-sponsored or U.S.-supported educational and professional exchange programs, reflecting a preference for leveraging alumni networks and the local credibility and experience those alumni often bring.

Projects must take place in Eswatini and be focused on Eswatini, so proposals should be built around local audiences, local partners, and local needs, even when they incorporate U.S. participation or resources. While the target applicant pool is Emaswati citizens or individuals currently residing in Eswatini, the embassy notes that exceptions may be possible, suggesting some flexibility if a proposal strongly aligns with the program goals and meets all other requirements. Applications are encouraged from all sectors, indicating that the embassy is open to proposals from civil society, education, arts and culture, heritage, youth development, and other community or professional fields, as long as the public diplomacy purpose is clear and the U.S. connection is substantive.

Eligibility is limited to non-commercial applicants. Eligible applicants include registered not-for-profit organizations (including think tanks and civil society or non-governmental organizations with relevant programming experience), individuals, non-profit or governmental educational institutions, and governmental institutions. For-profit or commercial entities are not eligible to apply, so proposals should be structured around public benefit rather than commercial gain, with programming objectives tied to cultural exchange, learning, and relationship-building. The award instrument is a grant, with an award ceiling of $10,000, which signals that proposals should be realistic in scope, tightly budgeted, and designed for achievable outcomes within a modest funding level.

Key administrative details included in the listing are the original closing date of June 15, 2024, a creation date of December 8, 2023, and the CFDA number 19.040. In practical terms, a competitive proposal under this announcement would clearly explain how the project strengthens U.S.-Eswatini ties, define the American cultural or expert component and why it matters, describe the Eswatini-based target audience and local impact, and present a feasible plan and budget that fit within the $10,000 maximum.

  • The U.S. Mission to Eswatini in the other sector is offering a public funding opportunity titled "U.S. Embassy Eswatini Public Diplomacy Section Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2023-12-08.
  • Applicants must submit their applications by 2024-06-15. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $10,000.00 in funding.
  • Eligible applicants include: Others.
Apply for DOS PAS MBA FY24 APS 01

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FAQs: U.S. Embassy Eswatini Public Diplomacy Section Annual Program Statement (DOS PAS MBA FY24 APS 01)

What is this grant opportunity?

This is a discretionary grant opportunity from the U.S. Mission to Eswatini (U.S. Embassy Eswatini, Public Diplomacy Section) that supports small-to-mid scale public diplomacy programs designed to deepen cultural ties between the United States and Eswatini.

What is the main purpose of the program?

The program aims to fund cultural and exchange-based activities that highlight shared values, encourage mutual understanding, and strengthen U.S.-Eswatini bilateral cooperation.

What is the Funding Opportunity Number?

The Funding Opportunity Number is DOS PAS MBA FY24 APS 01.

What kind of projects does the embassy want to fund?

The opportunity is broad and encourages creative, community-facing proposals. The focus is on public diplomacy programming that connects U.S. and Eswatini audiences through culture, expertise, learning, and exchange-style engagement.

Is an American component required in every project?

Yes. Every project must include a clear American element that is meaningfully integrated into the program (not just symbolic). The American component should help participants better understand U.S. policies and perspectives related to the topic area.

What counts as a "clear American element"?

Based on the announcement, the American element can include connections to U.S. culture, U.S. expertise, or U.S.-based organizations or institutions. It should be built into the program design so it actively contributes to learning and mutual understanding.

Are there examples of activities the Public Diplomacy Small Grants Program typically supports?

Yes. Examples listed include:

  • Academic and professional lectures, seminars, and speaker series that bring in American experts or incorporate U.S. scholarship and professional practice
  • Artistic and cultural workshops, joint performances, and exhibitions that foster collaboration between American and Emaswati artists or institutions
  • Cultural heritage conservation and preservation initiatives that share technical knowledge or best practices connected to American institutions or specialists
  • Professional or academic exchange-style programs that build skills, networks, and long-term collaboration

Do projects have to take place in Eswatini?

Yes. Projects must take place in Eswatini and be focused on Eswatini.

Who should the project be designed for?

Proposals should be built around Eswatini-based audiences, local partners, and local needs, even when incorporating U.S. participation or resources.

Who is eligible to apply?

Eligibility is limited to non-commercial applicants. The opportunity lists these eligible applicant types:

  • Registered not-for-profit organizations (including think tanks and civil society or non-governmental organizations with relevant programming experience)
  • Individuals
  • Non-profit or governmental educational institutions
  • Governmental institutions

Are for-profit or commercial entities eligible to apply?

No. For-profit or commercial entities are not eligible. Proposals should be structured around public benefit rather than commercial gain.

Who is the target applicant pool?

The target applicant pool is Emaswati citizens or individuals currently residing in Eswatini. The announcement also notes that exceptions may be possible.

Are alumni of U.S.-sponsored exchange programs encouraged to apply?

Yes. The announcement explicitly encourages proposals developed by alumni of U.S.-sponsored or U.S.-supported educational and professional exchange programs, reflecting a preference for leveraging alumni networks and experience.

What sectors can apply?

Applications are encouraged from all sectors, as long as the public diplomacy purpose is clear and the U.S. connection is substantive. The description references areas such as civil society, education, arts and culture, heritage, youth development, and other community or professional fields.

What is the award type?

The award instrument is a grant.

What is the maximum funding amount?

The award ceiling is $10,000. This suggests proposals should be realistic in scope, tightly budgeted, and designed for achievable outcomes within a modest funding level.

What is the CFDA number listed for this opportunity?

The CFDA number is 19.040.

What are the key dates mentioned in the listing?

The listing includes a creation date of December 8, 2023, and an original closing date of June 15, 2024.

What would make a proposal competitive under this announcement?

Based on the information provided, a strong proposal would:

  • Clearly explain how the project strengthens U.S.-Eswatini ties
  • Define the American cultural or expert component and explain why it matters
  • Describe the Eswatini-based target audience and expected local impact
  • Present a feasible plan and budget that fit within the $10,000 ceiling

Does the American element have to be more than symbolic?

Yes. The announcement states the American component is not meant to be symbolic and should be integrated into the project so it meaningfully supports understanding of U.S. culture, expertise, organizations, and relevant U.S. policies and perspectives.

Can the project include U.S.-based partners or institutions?

Yes. The announcement notes that projects can connect to U.S.-based organizations or institutions as part of the required American element, as long as the work is focused on Eswatini and implemented in Eswatini.

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